Growth & Marketing · Protct Digital
Managed Demand
One accountable paid-acquisition programme, starting with the channel the Foundation evidence supports.
Intended outcome
Create measurable demand without hiding media costs or spreading budget across unproven channels.
Standard scope
- Google Search or Meta as the initial platform
- Up to three campaign groups
- Up to four static creative variants each month
- Conversion tracking and weekly optimisation
- One landing-page build or material improvement each quarter
Commercial term
Three-month minimum. A second platform follows only after the first has reliable attribution.
Not included
- Media spend, which is billed directly by the platform
- Hidden media markup
- Guaranteed lead volume or return on ad spend